Ed Roberts founded 1St Southern Insurance in 1985 and contiues to be actively involved in it's operation.
The ageny is a locally owned family business. Ed's daughter Fran Pless has been a vital part of the agency for 20 years and is an experienced personal lines and commercial lines Customer Service Representative. Ed's wife Ruth is the Office Manager with 15 years service.
Our Mission is to market competitively priced insurance products to our customers and provide superior customer service with a warm personal touch.